Hassan Ali Rice Export Company Pakistan

Hassan Ali Rice Export Company is an affiliate of Hashwani Group Of Companies, which is one the leading business houses in Pakistan. The Company has been in the Rice business since late 1960's and has remained the largest Rice exporter from the country shipping around Four hundered thousand (400,000) M. Tons annually. Our consistent performance over the years is due to our philosophy to keep the customers interest paramount in all circumstances and to build on relationship rather than any specific transaction. This has been possible by our principles of providing the right quality, at the right price, with the right quantity, from the right source at the right time. Over the years substantial know how has been developed in procurement, processing and quality controls, with the capital invested in warehousing, infrastructure and logistics to prepare the company to cater to the changing needs of customers, and to maintain its lead position in the market. For its efforts the company has been recognized with serveral excellence awards given by the Federation of Pakistan Chamber of commerce & industry and the Government of Pakistan. Rice is the second largest staple food crop in Pakistan and is a major export item in agricultural produces. Rice cultivation in Pakistan is irrigated on Two Million hectares of agriculture land in Sindh and Punjab Province in Pakistan. The major part of the rice production in the country consists of 55% irri varieties and 40% of basmati(aromatic) rice and 5% of other varieties being planted once a year during the months of May/June and harvested in September to November with maturity time of 4 to 5 months. Pakistan by virtue of its warm climate grows indica (long grain) rice with special cooking textures of starches amylase and amylopactin. Rice business in Pakistan is in the hands of private sector where about two million metric tons of rice is exported annually from a total production of about five million metric tons. Length Width Thickness Shape Characteristics of elongation ratio Amylose content Gel Content Alkali Spread Value : 6.74 mm : 2.05 mm : 1.70 mm : Slender with cooking : 1:78 : 28.4 % : 43 % : 7 % LONG GRAIN NON AROMA RICE Length Width Thickness Shape Characteristics of elongation ratio Amylose content Gel Content Alkali Spread Value : 6.93 mm : 1.69 mm : 1.46 mm : Slender with cooking : 1:80 : 28.8 % : 44 % : 7 % LONG GRAIN NON AROMA RICE Length Width Thickness Shape Characteristics of elongation ratio Amylose content Gel Content Alkali Spread Value : 7.54 mm : 1.62 mm : 1.51 mm : Slender with cooking : 1:93 : 24.2 % : 63 % : 4.7 % Extra LONG GRAIN AROMA RICE Length Width Thickness Shape Characteristics of elongation ratio Amylose content Gel Content Alkali Spread Value : 6.73 mm : 1.64 mm : 1.52 mm : Slender with cooking : 2:02 : 24.6 % : 66.7 % : 4.7 % LONG GRAIN AROMA RICE Length Width Thickness Shape Characteristics of elongation ratio Amylose content Gel Content Alkali Spread Value : 7.66 mm : 1.80 mm : 1.64 mm : Slender with cooking : 1:93 : 23.2 % : 77 % : 5 % Extra LONG GRAIN AROMA RICE