Isabelle (Taiwan) Co., Ltd. Taiwan

In 1994, Isabelle (Taiwan) Co., Ltd. was established. Our talented staff members are from the fields of business operation, planning, and R&D. We have also introduced the latest marketing strategies and production facilities from abroad, innovating and developing products with customer orientation. Because of design feature in products and packages, and precise image position amongst target consumers, ISABELLE quickly reformed the domestic conception of biscuit gifts and started a new trend after entering the niche market. We developed a leading brand in the Western-style biscuit gift market within two years. In 1997, in order to further satisfy the market demand for Chinese-style pastries, puddings and biscuit gifts, Isabelle (Taiwan) Co., Ltd. formed our second brand, EMPEROR. At the same time, we opened 10 company-run outlets throughout the island, and our brand received positive feedback from customers and quickly became a major brand in Chinese-style bakery industry. In 2004, Mr. Ohtake, a Japanese leading master in the baking arena, imparted his vast knowledge of baking technology to the staff in Isabelle (Taiwan) Co., Ltd. and authorized them to run an OKURAYA production line and produce and sell Japanese-style cakes and biscuits. Since then, Isabelle (Taiwan) Co., Ltd. has established three different brands, namely Japanese-style OKURAYA, French-style ISABELLE and Chinese-style EMPEROR. Later, we built overseas marketing networks and introduced products to customers there. With diverse cultural styles and distinguishing features, our products have ensured great satisfaction to customers worldwide.