J.P.Agrotech Pvt Ltd. India

Being in existence since past few years J.P.Agrotech has created a very good reputation in the market and enjoys the pride of presence amongst connoisseurs across the world. Known for the consistency in quality and unique attributes of its products, the company markets its basmati under the Rice O India brand. The company is now making a foray to emerge as a leading foods company with a basket of products for homes across the globe. The company seeks to achieve this by introducing premium value added food products both for the domestic and global markets through its brand and leverage its global distribution network.Indeed, this is one of the few companies in India that has created a paradigm shift in its market by building a brand out of a commodity.Vision and MissionJ.P.Agrotech to emerge as the best premium food company, enabling people to savour the flavours of India, globally To achieve global standards of excellence in our operations with focus on consumer satisfaction /delight, providing consumers the flavour of India;To set up high standards of leadership, quality and productivity.To develop a well knit human resources policy and culture which motivates employees to contribute their best towards achievement of organisational objectives; andTo function as a responsible corporate citizen and help enrich the quality of life of the community and work towards sustainable development.To harvest natures finest products, process them using the best technology and make them available across the globe.The mission encompasses the three core virtues that drive the company: High-quality productsThe finest technologyGlobal availabilityThese are the pillars on which rests the edifice of J.P.Agrotech.Quality CommitmentQuality and focus on research to understand the changing consumer preferences and cater to their requirements is what drives everybody at J.P.Agrotech. Quality has always been the foremost consideration with the Company. Our Quality process begins from the paddy procurement stage and continues till the product finally reaches the consumer.It is this eye for detail that underlines commitment to product quality leading to customer satisfaction. In fact, meeting quality specifications has become a habit rather than a requirement. And helping it meet these qualifications are its state-of-the art facilities. Whether it is Basmati rice or Basmati based value added products or agro-products that we deal in, our commitment to provide the best Quality product for our consumers remains primary.From purchasing to selling we always try to maintain the quality standards. So we purchase a high quality paddy from farmers by giving them proper knowledge of how to produce and harvest, which medicines to be used while cultivating, how to take care during rain, etc. In this way we try to have a good quality paddy from farmers at a good rate which motivate them to do better next time.Traceability of Product OfferingsIn todays competitive environment and increasing consumer awareness, traceability of agro-products has become an important parameter for marketing. Over the last decade, the company has initiated steps to provide traceability for its products. The company ensures this through strict quality parameters from paddy procurement to production to its products reaching the end consumers.ProcurementTill date, the company could provide traceability for its products from procurement in mandis (granaries, where the harvest is stocked for sale) to the end product.Technology up gradation is as important for machineries as the growth of a child. We are not an exception. We have latest technology of rice industry, SATAKE, the Japanese technology based corporation, rice unit and Sorter and BUHLER, the Germany based company