RKss Enterprise Malaysia

Executive summary Rkss enterprise was incorporated to be the producer and supplier of processed food focusing in muslim product of verities frozen food stock with the concept easy and immediate for the domestic and international market. Objective Sales of rm30,000 in the second-half of fiscal year 2006, rm180,000 in fiscal year 2007 and rm360,000 in fiscal year 2008 To launch a full scale sme factory in fiscal year 2008 30% gross profit margin by end of fiscal year 2008 Key success Products that can be made available everywhere from the small retail shop to as huge as hypermarket. Start with one local-in-nature product to the future national-in-nature products. Muslim products that second to none within its own category. Corporate mission Customer - satisfied with the product, safe, easy, immediate, delicious & favorite, that can be satisfactorily and confidently cooked themselves immediately. Corporate - satisfied with the product produced, as additional verities of muslim food to domestic and international market Competitor - satisfied with the addition verities of muslim food in the market that will enhance the growth of muslim food market Employee - satisfied for being able to grow with the company Target market Rkss enterprise will give a focus on 3 market segment: - Retailers to hypermarket for sales of frozen muslim products School canteens for sales of cooked muslim products to students, Food stall and restaurant for sales of cooked muslim products to public.