Universal Robina Corporation Philippines

Universal Robina Corporation (URC) is one of the largest packaged food companies in the Philippines and the dominant market leader in snacks, candies, chocolates, biscuits, cup noodles, tea beverage, and canned beans. It is also a formidable market challenger, as either the second or third leading player, in pouch noodles, cakes, coffee, and tomato-based products. Its leading brands include Jack 'n Jill, Chippy, Piattos, Magic, Dewberry, Cloud 9, Nips, X. O. Maxx, Cream-O, Presto, C2, Payless, and Great Taste. Part of its stable are Nissin and Hunts, from its joint venture with Nissin Food Products Co Ltd Japan on cup noodles and ConAgra USA on tomato-based products, respectively. Founded in 1954 by its Chairman, Mr John L Gokongwei Jr, the company has been the aggressive and innovative frontrunner in the snack food industry. It is the leading snack food supplier to supermarkets in the Philippines. Its products can be found in virtually every household across the country, with market shares indicating that one out of every two modern snack products enjoyed by Filipino consumers is a URC offering. The secret behind URC's success is the EXCELLENT VALUE that its products provide consumers. URC products offer consumers world class quality at affordable prices.