Little Miss Matched innovation management, the $6 billion a year in the market to the socks, a piece of pork for yourself, this is selling socks little change in the traditional business, because
others do not innovate, and your creativity, so you win. Little Miss Matched original "odd" bundled sales methods, and even apply for a patent. The idea of selling socks was conceived in 2003,
and by 2005, 11 had sold 600 thousand socks (we only had one unit), with more than 600 stores in the United States, and the company had assets worth $100 million. Now, the company has satisfied
only girl market and socks Market, imagine the founder, will be suitable for the production of different age mismatched socks, from the boy, baby, to mature women, even adult males, they also
want to expand from a single product to books, socks, slippers bedding, pajamas and other clothing apparel. "Like Starbucks, they started selling coffee, and then they didn't sell anything."
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