the competition between the industry will be more incentive, each big enterprise has not only the wallpaper to fight hard strength, more important is the soft power of the competition, especially
in the wallpaper industry, only pay more attention to the development of soft power, out of the characteristics of the route wallpaper, enterprises can continue to move forward. The soft power of
the importance of soft power enterprises is immaterial elements relative to hard power, and hard power together constitute the overall strength of the enterprise, the interaction of long-term
development of enterprises wallpaper enterprise cannot do without the hard and soft power. Hard power is elements exist in physical form, is a measure of enterprise objective standard, soft power
is the ability to integrate and use of hard power,