is an indispensable supporting factor for the development of enterprises, is the ultimate key to maximize the effectiveness of business operations. Under the weight of soft power, at present,
wallpaper enterprises are in a bottleneck, homogenization of market competition environment makes wallpaper enterprises difficult. Wallpaper industry product replication serious, the same wallpaper
products to reduce the wallpaper market vitality. Imitation problem grim wallpaper status quo, is not conducive to the development of original wallpaper enterprises, but also not conducive to copy
the growth of enterprises. Unable to compete in the hard power, soft power wallpaper wallpaper market, enterprises will do the heavy lifting, carrying forward the enterprise. Wallpaper wallpaper of
the promotion of soft power soft power is mainly embodied in the enterprise culture, innovation ability,