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management mode and enterprise value four aspects, external form and reputation, influence, service ability, strain capacity. In the process of management of wallpaper enterprises, soft power is mainly represented by the coordination of six sources: power source, charisma, planning power, consensus power, executive power and control ability. Wallpaper enterprises to strengthen the construction of soft power, help enterprises from the wallpaper market infighting get rid of, enhance wallpaper enterprise competitiveness, expand the enterprise influence radiation circle. Wallpaper companies can create a good working atmosphere and enhance the visibility of the enterprise to create a corporate culture influence, to promote the enterprise public relations by public relations and friendly public activities and stability, take people post match, promote advanced, equipment lifting knowledge sharing degree to create enterprise resource integration to enhance the reputation of enterprises, and actively build brand influence and enhance the overall corporate soft power. Wujiping

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