Under immense threat of extinction from the continued invasion into the continent, modernisation and erosion of these cultures, the Moya program strives to create a market promoting a variety of ethnic traditional skills in traditional items as well as as identifying the cultures in contemporary products.
Fully aware of the poverty experienced by most Africans Moya Afrika recognises the rich heritage of the many tribes and nations making up Africa. This heritage lies in the people themselves, amongst the ancient cultures and traditions that have survived for hundreds of years.