Throughout the years and the many changes they've held for the firm, White Sewing has never lost sight of its founding father's ideals. Today, the White Sewing Machine Co. continues its commitment to providing its extensive network of dealers with strong promotional support, excellent customer service, extremely important educational opportunities, and, of course, high-quality White Sewing machines and Superlock sergers.
The influence of European designs became evident within White Sewing during the late 1980's and early 1990's when the firm heeded the demands of the home sewer who sought a timely, top-of-the-line sewing machine that was backed by a reputable brand name and all at an affordable price. White Sewing translated this desire into a new series of electronic sewing machines known as White Computers. This introduction strengthened the independent White dealer who could now offer White's domestic value packaged in a sleek European design.
As the '80s progressed, the financial world experienced merger mania. White Consolidated, parent of White Sewing, was part of this take over trend as the Swedish firm, Electrolux AB, appeared on the scene in 1986. Soon, White Sewing joined forces with the Husqvarna Sewing Machine Co., a division of Electrolux, to form VWS.
It all began in a small machine shop in the village of Templeton, Massachusetts in 1858 when 22-year-old Thomas H. White set out with $350 and a dream to make and sell a small, hand-operated, single-thread sewing machine.
White Sewing Machines
THE HISTORY OF WHITE SEWING MACHINES
in the village of Templeton, Massachusetts in 1858 when 22-year-old Thomas H. White set out with $350
in the village of Templeton, Massachusetts in 1858 when 22-year-old Thomas H. White set out with $350 |