Merely informing buyers that you can supply a product is not enough. Iwould suggest presenting the features, benefits and advantages of yourproducts, as doing so will make your products more
attractive tobuyers. You may also find that good product descriptions will givebuyers the impression that they are dealing with an experienced andknowledgeable supplier. Product descriptions such
as the one on theright are not helpful to buyers and will not help you in your searchfor buyers.Below are a few things to remember when writingproduct descriptions. Remembering these tips will help
you to writeeffective product descriptions.
- Replace long words with shorter ones.
- Make sure paragraphs focus on one idea.
- State facts, not opinions.
- Do not over claim or use flowery language.
- If your product is new, tell the reader what is new about it.
- Use headings such as Features or Specifications together with a list format whenever possible
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