CONCEPT
PromoPak is a patented promotional packaging concept that utilises the wasted space between 4 pack, 6 pack and 12 pack dairy tubs, with no alteration to carton sizes or space on shelf. The
tubs can still be stacked as normal. This is the perfect on-pack premium that has minimal disruption to manufacturing, and POS.
PromoPak can be made to suit varying sizes of dairy packs from small to large format in clear or solid colour to enhance the Surprise element. PromoPak can carry all sorts of promotional
premiums, cards and collectibles. It is an ideal mechanism to build brand awareness and increase incremental sales of the brand through a promotional program. PromoPak arrives at the clients
factory fully sealed with the premium already inside. Sealing the pack reduces the incidence of theft at store.
The PromoPack can be inserted to the dairy packs prior to filling and capping or after filling and capping with no disruption to line speed. The PromoPack is adhered to the underside of the dairy
tubs by hot wax or other suitable food grade adhesive.
PromoPak, when assembled with the dairy tubs, provides an intriguing, teasing glimpse through the tubs to the premium inside. This adds to the excitement of the purchase and the brand
experience.
PROMOTIONAL OPPORTUNITIES
The promotional opportunities for PromoPak are extensive from inclusion of special flavour sachets to add to the dairy product to increase the taste experience, to collectible licensed premiums
such as figurines, cards, tattoos etc. Many companies involved with these types of dairy products are using licensed properties to enhance pack graphics but are not utilising an on-pack premium to
drive incremental sales. PromoPak provides the right mechanism to increase the leverage of a license program by offering the consumer collectible and desirable promotional premiums.
ENQUIRIES
Please contact us for a quote or for further details and specifications.
PromoPak is a unique packaging concept designed to utilise the space underneath a yogurt tub to deliver a promotional gift