Cake Beauty collection

The " MIX", coined perfectly by the girl is all about living deliciously, trusting your taste, exuding sweet style, having a tender center and getting it while it's hot.

The Cake Beauty collection is sold in boutiques, lifestyle stores and department stores worldwide. It has become a cult-beauty brand and a favorite among celebrities.

This beauty junkies vision and ultimate goal was that this collection of goodies would trigger the emotional and physical feeling she knew the world was starved for. If this wasn't enough, Heather characterized each product with clever and distinctive namesakes. These namesakes would reflect the scent, texture and the overall experience that women everywhere would encounter when they used the products.

From her childhood days, Heather Reier was always interested in beauty products. In 2001, at the age of 26, her passion for indulgence and products had not wavered. After using various products on the market, while she loved many of them, she couldn't help but feel as though something was missing. She realized that the beauty world needed a line of cremes, suds and scrubs with decadent, nourishing ingredients accompanied by sophisticated packaging and a sassy, fun concept. The inception of was born.

The Cake Beauty collection is sold in boutiques, lifestyle stores and department stores worldwide