Pure Shampoo

Distilled Water, Disodium Cocoamphodiacetate, Sodium Lauroyl Sarcosinate, Sodium Lauroyl Glutamate, Peg-150 Distearate, Lactic Acid, Urea and Preservatives: Gluconolactone and Sodium Benzoate.

Pure Shampoo with Urea 5.5% is free of: Parabens, SLES, SLS, CDE, Colourants and Fragrance. This is the exact same formula as the Pure Shampoo Every Day except it has 5.5% of synthetic Urea added to it. This is aimed at consumers that suffer from very dry scalp. The Urea is present because Urea is water loving. It binds the water to the skin and increases the hydration levels of the skin. When using this product one shampoos the hair and does not wash it off immediately. Leave it on for a minute or two, allowing the Urea to work.