He said, by next fiscal, it is targeting sales of 200 tonnes a monthin Gujarat and Maharashtra.
Priced at Rs 125 per kg, it would be available in Maharashtra andGujarat to begin with, in one and 2.5 kg packs. Mr. Sonani said it would beinitially available with select retailers and malls in Surat, Baroda and Ahmedabad, and wouldbe launched in Rajkot, Bhavnagar, Gandhinagar, Anand, Valsand and Vapi soon.
The Smart Balance rice has been tested at GI Labs in Toronto, Canada, and certified as low GI rice with the symbol programme of the University of Sydney, Australia.
He noted that consumption of this rice would help in weightmanagement, diabetes management, improve blood cholesterol level andreduce the risk of heart diseases.
This was processed under the specially patented hydrothermal processand the GI is brought down to 42-48. Mr. Sonani said it has a processingcapacity of 30 tonnes a day.
He said the Smart Balance Moolgiri rice is grown in theRaichur-Gangawati belt in Karnataka and has a glycemic index rangingbetween 60-65.
Diabetic patients got a respite in Gujarat when Green Oils & Foods launched its Smart Balance rice. The rice is beneficial for persons suffering from diabetes and obesity.At the launching
ceremony, Ashwin J. Sonani, VP ( Mkt ) of the Green Oils & Foods, said this is the second product from the company's health fooddivision, early we launched our Physical Refined Rice Bran Oil under
same brand name 'Tithi'.
Rice for Diabetic patients with low Glucemic value.
Part: | Bran |
Shape: | Medium |
Brand Name: | Tithi |
Place of Origin: | India |
Color: | White |
Type: | Rice |