Rice, white, brown, parboiled, basmati

We hope that the information provided is to your satisfaction as we hope to become succesful long term suppliers for our future clients. Please feel free to contact us if you require any further information. We look forward to hearing from you soon.

Overall, we are committed to excellent, consistent quality and punctual deliveries as we know that these are the two main pillars of any business.

We also trade in White, Brown and Parboiled (easy cook) rice. Our registered brand names are Jugnu, aged, silky polished pure super kernel basmati rice and Crystal which is a premium quality, aged to 2 years, double silky polished pure super kernel basmati rice. Both of these brands have become hugely popular within the communities in which they are distributed. The vast majority of restaurants and takeaways tend to use the jugnu brand as it is a top quality product and is also very competitive in terms of price. The  Crystal brand is the ultimate quality basmati rice and we strongly believe and guarantee that it will prove itself to be better quality than any brand of basmati rice on the shelves in any retailer today. This is very popular amongst the general public, especially those who know their rice, who prefer the finest quality products for home cooking and has also been a hit with some of the most esteemed restaurants.

We believe in Quality first and foremost. We control our quality from the initial purchase, directly from local farmers, cutting out the middle men and hence maintaining the purity level. Also, we have our own procurement agents throughout the Punjab province. We employ specially trained Rice Analysts in our testing Laboratories, with up dated testing equipment. We confirm our purity by DNA testing, carried out in a Government Laboratory, and these reports are available to our buyers for their satisfaction. The cooking, of each batch of rice, is checked numerous times before it is milled and exported.

Our mill, situated in the city of Lahore, Pakistan, is fully automated with the latest machinery. All our machinery is imported. Our grading unit is by CARTER-DAY of the U.S.A, our polishers are by SATAKE of Japan and our latest addition is a new state of the art, 156 channel colour sorting machine by SEA INTERNATIONAL of Italy, with a capacity of 5 metric tons per hour. We are also equipped with automated weighing machines. The production capacity of our unit is 5 metric tons per hour. We cater for all requirements of milling (single polish, double polish, silky polish and double silky polish).

We have been trading in this field for over thirty years and have a vast amount of experience at our disposal with which we have gradually expanded our business not only in the U.K but also, in Pakistan (where our Mill is situated) from where we are exporting rice to many countries worldwide; last year we exported over 12000 metric tons of prime quality Basmati rice worldwide, 90% of which was Super Kernel Basmati rice in its purest form.

We would like to introduce our company as one of Pakistans leading rice exporters and the UKs fastest growing importers and wholesalers of prime quality Basmati rice. Our sales head office is now based in the UK where we have been importing and distributing since 2001 and have since become a major supplier of the finest quality basmati rice. Since then we have become suppliers to some of the most prestigious restaurants and biggest cash and carrys within the local communities and have successfully began distribution in Dundee, Glasgow, Newcastle, Bradford and now Cardiff. We feel that it is now the right time to expand our business, as we feel that the current tight market situation favours us due to our low pricing and superior quality.

We are suppliers of prime quality basmati rice as well as long grain, easy cook white, brown and parboiled(easy cook) rice.

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