cooking oil

Knife ?the trusted brand for generations of households in Singapore and Malaysia - is now available with a new look. The new label aims to give Knife a breath of freshness in a mature scenario.

A holding device is created to harmonise the elements (Knife logo and brand name). The inclusion of ince 1948?in the device enhances Knife heritage and brand history. Knife brand is amongst the 24 winners of the prestigious Heritage Brand Award 2005 in Singapore and was also awarded the Reader Digest Trusted Brand 2007 in Malaysia.

Another new element, an appetizing food shot has been introduced for an emotive presence. And most importantly, the orange background ensures that our loyal Knife users continue to identify with is retained.

Our new tagline njoyed by all since 1948?sums it all ?the undisputed leading brand of cooking oil since 1948 till today.

The new label aims to give Knife a breath of freshness in a mature scenario.