PURITY wedding shoes

Belinda Loe

 As we speak, we are designing our next collection with a designer from Fashion Institute of Technology, New York.  I am intrigued by quality shoe makers and through continuous improvement I hope my special occasion footwear will be worthy of every trip down any red carpet.

              My heart and sole? is about the subliminal signals shoes send.  Nothing says "luxurious" quite like a pair of evening sandals adorned with gems.  I love the way the diamante encrusted heels and beaded ankle strap heightens the envy and evokes a visual pleasure to viewers.

The catalyst behind the venture was my wedding in 2005. 

Through my own personal experience, I have devoted an evening in front of the full-length mirror, slipping into numerous shoes just to find an ideal marriage with my outfit for a night in town.. 

2 inches