BROADBAND service

This is the latest buzzword in the Net economy. According to Warburg Dillon Reed's Indian Telecoms: Enabling the Future (2 March 2000) , "There has been an ongoing debate as to whether the broadband supply being created will prove to be too much or too little; whether demand currently exists for it or if take-up will be slow; and if the bandwidth builders will make any money in times of free bandwidth."

Important note: The company is clear that while there is no doubt that broadband connectivity will happen both in India and abroad, the speed of occurrence and of spread of this remain unclear. Thus efforts in developing broadband communication will not be unconnected to the ground realities.

eDeltaC provides advertising and other communication designed specifically for rich media, which will be enabled via broadband connectivity. Rich media allows the advertiser to reach the potential customer with sound, moving pictures etc. In general, it creates a more sensatory atmosphere, which encourages greater interactivity than narrowband.The focus will be on strategy, design of the user interface, and the creation of innovative advertising and direct marketing via rich media.