Couscous

The company's commitments :
JI is committed to excellence in both its products and services. The company makes sure that its partners follow international standards and share the values of excellence. In addition, JI invests heavily in selecting the finest and highest quality ingredients regardless of the cost.

  S trong know-how, experience and knowledge
  Excellent public relations locally, regionally and nationally.
  A vibrant loyal team
  A competitive logistic and technological infrastructure

  To extend the Jrah group's operation internationally
  To create a strong international brand name
  to increase its market share
  to increase its profit and expand accordingly
  to become the most competitive exporter in the region

In order to achieve the above objectives the group has overcome the low cost strategy which was not successful for many other bankrupted exporters, thus it has developed:

The company's objectives are :

To become the first agribusiness exporter in Tunisia

Jrah International (JI) was found in 2005 as a new branch of the Jrah group. This firm is designed to target the international market and promote Jrah's products, expertise and know-how internationally.

JI is a new firm based on the latest management methods and is focusing initially on agribusiness products. However, the company has an enormous network in different fields where it could participate as an intermediary.

JI strongly believes in long-term relationships and spends tremendous effort and money in building a strong loyal brand name. JI's products' trade mark is The Finest which is considered to be a luxury product with an excellent quality.

The company's mission

The company makes sure that its partners follow international standards and share the values of excellence