Marathon Runner toy

In short, thanks to the lengthy experience of MPGroup, combined with an awareness that we are working toward goals that transcend the institutional objectives of the company and contribute to peoples wellness, Marathon Runner is a great new idea for a better future and has become a great commercial success.

Movement apparently lowers the probability of contracting certain forms of cancer, and the best defense seems to be moderate to intense activity.  For example, physical activity reduces the risk of colon or rectal cancer by 40-50%.

Cancer

It has also been shown that physical exercise delays (and perhaps prevents) glucose intolerance, which turns into diabetes.  And exercise also offers advantages to persons that have already been diagnosed with the disease.  Several specific studies have demonstrated that physical exercise such as walking and bicycling and in our case, playing with the Marathon Runner three times a week for 30-40 minutes can lead to small, but significant improvements in the control of glycemia (blood sugar) in diabetic patients.

Studies show that the risk of developing diabetes among active people is 30-50% lower than for sedentary individuals of the same age group.

The incidence of type 2 diabetes is rapidly increasing.  The trend has often been attributed to an increase in obesity, but many tests have shown that inactivity is also a risk factor.

Diabetes

In children or young people who are already overweight or obese, physical exercise in ways that include Marathon Runner combined with a low-calorie diet can promote weight loss and improve the composition of the body by preserving muscle tissue and promoting the loss of fat.

Various studies have shown the benefits of an active lifestyle in preventing obesity.

Over the past 20 years, the incidence of obesity has tripled.  In European countries, 10-20% of men and 10-25% of women are currently obese (body mass index > 30).  Evidence is growing that one of the main driving forces behind this trend is a reduced level of physical activity.  More specifically, it seems that the amount of physical activity performed is more important than the amount of energy ingested (calories).

It is believed that obesity is a direct consequence of changes which have revolutionized our environment, such as the growing popularity of automated equipment, motor-powered transportation, and time spent in front of a video screen (TV, electronic games, the Internet), along with easy access to cheap foods that are high in calories.

Maintaining your ideal weight is a question of energy ingested and energy expended.  When energy ingested exceeds energy expended for a certain length of time, the result is overweight and obesity.

Obesity and overweight

Coronary Heart Disease (CHD) is the leading cause of death in Europe.  An active lifestyle and at least a moderately high level of aerobic activity leads to a 50% reduction in the probability of being stricken by serious heart disease or even of dying from this affliction.  The benefits of physical exercise on cardiac health are felt when even moderate levels of activity are practiced, even though great advantages can be observed when sedentary people begin to engage in very light exercise.  Walking and bicycling regularly, or four hours of recreational activity a week that also includes the use of Marathon Runner, are pursuits that are associated with reduced risk of heart disease.

Heart disease

The many benefits offered by physical activity include lower risk of certain diseases and pathological conditions, and improvement of mental health.

How does it work?  The player works to attain the highest score possible through coordinated, continuous movements of the legs and arms.

Marathon Runner is a way to have fun that is also an opportunity for achieving wellness and for both cultural and physical growth.  The child has a number of exciting reasons for using it, and parents know that they are doing something useful for his or her well-being.

Interestingly enough, major producers of home entertainment (such as Nintendo, with Wiifit) are also working to combine the concepts of fun and fitness.

Thats why MPGroup designed Marathon Runner - a game that can help turn playtime into a socially useful activity.

It has been shown that around 70% of the population of Western countries are not physically active enough to maintain their health and most favorable weight*.

Thanks to motor-powered transportation systems, automation and labor-saving devices, technological progress has reduced most peoples opportunities to expend energy.

Unlike our ancestors, we normally do not need to use much energy to get our food.

In the battle to control weight and enjoy general good health, great attention has been paid to the type and quantity of foods and beverages that people consume, but less consideration has been given to the quantity of energy that is burned through exercise.  These two factors are strictly correlated.

Marathon Runner. Add fun to sport and you'll get the goal.