Toys

The team pride themselves on working closely with retailers and developing own label brands that add value, innovate and drive prices towards key retail price points to help drive foot flow and volumes. Primary areas of focus on toys are outdoor garden games, inflatable toys, radio control toys, kids Spy Toys, Science Toys, Educational & Learning Toys interactive and TV associated games, Executive/ Boys toys, Generic girls and boys play toys/ pocket money, Dress up toys, Musical ToysWe have long established contacts with factories through the Far East with whom we develop new innovative items with and bring exclusively to our target markets. We have considerable knowledge about the pitfalls of the toy industry and as such only work with suitable factories who's testing and standards meet Ultimate's and UK/ EU standards.We are the exclusive distributors for Start RightT & GigggleT pre-school, educational and learning toys. These two brands are sold exclusively through Ultimate Products and offer the industry an exciting range of new and exclusive pre school toys. Our own label brands include: Just Control (Radio Control Items), Just Executive (Executive Toys), Just Science (Science & Educational Products), Just Spy (Kids Spy Range of toys), Just Play (Musical, girls dress up, girls fashion toys, generic toys). Just Interactive (TV & Interactive Toys), Just Outdoor (Outdoor garden games & Inflatable Toys) and we hold the exclusive brand of giggle for the UK.We meet all UK and EU standards which allow us to service the needs of multiple retailers on the high street ensuring quality and strict QC controls are applied to children's toys. Our quality packaging and artwork adds value to our products and our consolidation service allows customers to mix containers. We maintain a fast and quality service with the backup of a fantastic sales and buying team