This mission is taken extremely seriously, which explains why the market only convenes on the second and last Saturday of each month. Artists, it is felt, should not be pressured to mass-produce as this would unavoidably detract from quality.
Indeed, its stated mission is to provide a marketplace for the artist and home entrepreneur, a forum promoting art and craft, as well as quality family recreation while contributing to the cultural-historic and natural heritage of the village of Irene.
The market, situated on the serene and leafy grounds of the Smuts House Museum, is a gathering of artists and patrons; crafters and collectors; home industries and connoisseurs from far and wide.
Mission
Since the late 1980s, the Irene Village Market some 40 kilometres north of Joburg has earned wide acclaim both as a superb outdoor shopping venue and as a refreshing escape from the bustle of city life. Such is its acclaim, in fact, that it has been named Best Market in Africa by Getaway magazine on numerous occasions.
as a superb outdoor shopping venue and as a refreshing escape from the bustle of city life