Real-Time Promotion Execution

Measure ongoing performance and know where to take action Study after study as well asthe day-to-day experiences of manufacturersand retailers show that returnson trade promotions are far less thansatisfactory. Promotion displays dontget delivered to stores; displays dontget moved to the sales floor until wellafter the start of the promotion period;and stores pre-sell promotion inventory,leaving no inventory to fulfill the promotionuplift. By providing visibility into the movement of promotiondisplays and inventories, OATs Real-time Promotion Execution(RPE) solution enables consumer productsmanufacturers and retailers to dramaticallyincrease promotion effectiveness andsell-through. You know which displaysmade it to a particular store, whichdisplays made it onto the sales flooron time, and which displays have productinventory available all in nearreal time. This information is integrated across manystores and examined using OATsanalytical tools to measure promotionperformance by region, store, advertising,sales uplift, and timing. Promotionsfinally become a well-measured cost centerthat can be monitored and tuned as eventsunfold. Because you know which storesare not executing, you can take correctiveaction quickly rather than waitingdays or weeks for audit results whichare incomplete at best. Mobile Tag Remote Tagging Station for Promotional Displays RFID has been shown to dramatically improve the effectivenessof in-store promotions. But most promotionaldisplays are prepared and distributedby third-party marketing agencies. Whena promotion involves hundreds or thousandsof stores, consumer products companiesneed to have confidence that tags areactually being used and the correct numbersapplied. OATs Mobile Tagis a portable solution forprinting EPC tags at a promotions company,which then applies the tags before shippingdisplays to individual stores or backto the manufacturers DC. Tagsare read as displays go out the door,and an electronic record of tag numbers,associated displays, destination, andcontents is sent back to the consumerproducts company. The displays can thenbe tracked as they are received intothe store back room and onto the salesfloor using OATs Real-time PromotionExecution solution. The Mobile Tag solution includes OATxpress softwarerunning on a laptop PC as well as a taggingstation that OAT helps deploy.