Ladies' bras

The times keep changing, and while riding with the waves, the group remains committed to its principles of fair trade and business innovation. It hopes to continue serving its loyal customers while striving to meet the requirements of its new customers and the changing world of business.

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Times keep changing, values stay firm

The group is committed to strong quality control and price sensitivity for its big customers. Its purchase department is very active in the supply markets of China, Taiwan, Singapore, Indonesia, Malaysia, India, and Czechoslovakia. Its high volume purchases offer retail houses very attractive deals for the group's complete range of goods.

Electronic trade is a new business initiative, and the group hopes to leverage the internet for the benefit of its customers. Beginning with a website, the group is moving towards a digital trade platform to interact with its customers and suppliers across the globe.

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Entering the Internet Age

A strong customer orientation and good supplier relations, has ensured that the groups warehouses are always stocked with the latest of goods. The group has established its own brands to meet customer expectations and these brands, in the areas of readymade garments, cosmetics and imitation jewellery, now stand proudly next to the bigger brands.


As the old guard changes to the new, and the scions of the original founder take charge of the business, the group is investing in initiatives that will let it scale higher peaks. Husain Fakhruddin and Abbas Fakhruddin assisted by the able Group Managers, will lead the group into the new age.

Much before the corporate culture hit Dubai, Fakhree was already practicing the art of modern management. Delegation of responsibility and authority has been a cherished management practice of the group. Team Discipline is another hallmark of the group which helps it to fulfil customer promises. Computerisation of its key business operations gives the management a tighter control on inventory and finance.

Keeping in tune with the times, and the changing character of Dubai, the group invested in retail business. Fakhree Centre at Naif Road, and Fakhree Centre at Satwa are two shining examples of the groups retail success.

Fakhree Novelties was the first shop to be established, and was soon followed by Khadija Novelties. The hugely popular Fakhree Centre was established in 1988, and is today the hub of the groups operations.

The foundation of the group was laid in the year 1976, by , who is popularly known in the business community by the name Fakhree. The enterprise began with a small wholesale shop in Murshid Bazaar Deira-Dubai, when Dubai was emerging as a trading hub for the Middle-East and Africa region. Today, the group manages 3 wholesale and 2 retail outlets, dealing in the best of products sourced from the different corners of the world. The clientele is not just limited to the Middle-East region but also hails from Africa and Eurasia.

The foundation of the group was laid in the year 1976, by , who is popularly known in the business community