Shapers

The company has complemented its successes by winning the ISO Certificate No. 9001 in 2000 and OEKO TEX 100 in 2006 regarding the proven safety of the raw materials they use. This is a further addition and boost to the companys mission to produce top quality lingerie at competitive rates while also ensuring the safety and well-being of its workers. Its reach today extends across most Arab countries and also includes some countries in Europe

This machinery primarily comprises informational and automation systems and Asseel employed world-class professionals to train and equip its engineers and technicians to use this hi-tech equipment. The very best trainees were helped by the company to partake qualifying industrial courses with the co-operation of LOVABLE International Co

Asseel today is widely regarded as one of the premier lingerie producers in Syria and the Arab world. The companys rise has exceeded all
expectations, and continues to set new standards of excellence. It currently employs more than 400 workers and administrators who have access to the latest international industrial electronic machinery.

Today

The company was established in 1991 near the Syrian capital Damascus as an extension of the Mustafa Al-Taji Company, which commenced in 1948. The staff count during its inception numbered 40. The late Mustafa Al-Taji was the pioneer behind this companys launch. He was later joined by his son Mr. Riyadh Al-Taji, who laid the foundations for the company that rapidly went on to occupy a pioneering place in the Arab lingerie market.

Asseel today is widely regarded as one of the premier lingerie producers in Syria and the Arab world