Michelin Vehicle tire

Michelin in one of the world's leading tyre manufacturer. Michelin is primarily a player on the consumer market for passenger cars and motorcycles and on the professional consumer goods market for light and heavy utility vehicles. Passenger cars, earthmovers, trucks, aircraft, two-wheeled vehicles, tractors: these are the different operating conditions for which Michelin provides innovative solutions. Its ability to constantly innovate, its close partnerships with the world's most prestigious vehicle manufacturers and its commitment and results in competition all demonstrate Michelin's expertise in high performance. Michelin offers specific high-performance solutions that match the requirements of most drivers and respond to their expectations in terms of safety, respect for the environment, price, comfort and ergonomics.

CM&E being the sole distributor in Abu Dhabi and Al Ain, specializes in tyre sales, service and distribution. We have a large inventory of tyres in all sizes and designs. Our premises are modern, and fully equipped with a computerized wheel balancer and aligner as well as the newest in tire changing equipment. A global player present on all tire markets, Michelin intends to remain as the world leader in tyres and mobility assistance through a strategy built around promoting sustainable mobility and, on the strength of the outstanding quality of its brands, maintains all-round excellence in innovation, products and services.

Michelins objective is to perform well over the long term by growing faster than the market on the attractive segments that it has chosen, developing its positions in high-potential regions. To achieve this, it is implementing a focused strategy. Technology, innovation, and marketing service: the Michelin Group leverages its undisputed expertise and implements a pricing policy in line with this approach. In line with CM&Es commitment to road safety, the Driver Awareness campaign focuses on the importance of ensuring that one has the right tyre pressure as it is a vital safety measure that can save lives. In order to implement this operation, Michelin team present at selected stations undertake tyre check and adjust tyre pressure, free of charge, and offer practical advice to interested motorists.