ELECTRA Motorcycles

A new model with refreshingly garish colours and lots of chrome, a facelift, TCI ignition (instead of the traditional CB-points system), a CV carburetor and gas-filled shock-absorbers at the rear, but with the same engine and gearbox as the Standard was launched. This model was christened the Bullet Electra 350. The Electra 350 went on to become the best-selling Royal Enfield model, accounting for around half the company's sales. The Electra 4-speed (traditional) and Electra 5-speed (left-shift) variants. Sales figures indicate that Indian Bullet customers have shunned the new gearbox, foregoing even the attraction of 5-speed transmission to keep the gearshift traditional. However, customers outside India took to the new gearbox with pleasure

A new model with refreshingly garish colours and lots of chrome, a facelift, TCI ignition (instead of the traditional CB-points