Banners on World Architecture Community Portal

The common practice in comparing the ranking of websites is based on thenumber of unique visitors which ignores their loyalty and the depth of theirvisits. On the other hand, when we compare the number of Page Views(Impressions/Hits) of WA Portal with the most prestigious and establishedArchitecture Portals, we see that WA has reached their traffic rank in the 5months since its inauguration. Presently WA has monthly 35,000 estimated visitsand 550,000 page views.

33-38% of all visits. This figure includes bouncing visits and normallyranges between 40-60% for most websites. A most remarkable data for WA is that23% spend more than 10 minutes at the portal during each visit.

Loyalty is a critical concept for the evaluation of community portals. 34pages per visit is an incredible value compared to 2-4 pages for architecturalportals of highest ranking. Google Analytics data shows that WA exhibits anextraordinary profile of the number of pages visited by the users. If weexamine an exemplary week, people who leave the portal after viewing only onepage comprise only

Average number of pages pervisit: 34 (data from Alexa)

World Architecture differs from other onlinecommunities in many respects. This is why WA statistics deserve a closerexamination. WA community visitors are real people, neither nick-named avatarsnor anonymous passer-bys. They spend a remarkable time at the portal whileuploading their work and examining the submissions of other members. Theyregister by their real name and present their work to be criticized by theCommunity. One of three visits at WA is a returning visitor although WAnewsletter has not been activated at the time of these statistics. Thecommunity has developed a truly global cosmopolitan character from the verybeginning: WA has been visited from 173 countries, and has over 2,000registered members distributed proportionally to 120 countries in 5 months.

TRAFFIC AND VISITOR TRENDS AT WA PORTAL

PLACEMENT
5. Rectangular banner EU 1, 400 / month
6. Adbits EU1, 200 / month
7. Adnews EU1, 200 / month
8. Skyscraper