software Answer Tree

AnswerTree visually displays decision tree modelsso you can easily see the groups that matter. At-a-glance evaluation graphs enable you to act on results quickly. Answer Tree's unrivaled analytical power, scalability, and presentation features give you a smarter, more effective way to discover significant groups and create profiles.

AnswerTree enables you to more efficiently target the right groups of people. Use scalable decision trees to reveal segments and predict how groups will respond to your promotions and programs. AnswerTree gives you the widest choice of decision trees available through four powerful algorithms, including CHAID, so you can choose the best fit for your data.

Four powerful decision treesincluding CHAIDto fit your data

The segmentation capabilities in AnswerTree enable you to more accurately target people and eliminate the guesswork that many direct mail software solutions impose. Results from AnswerTree can complement your direct mail software and eliminate your need to send offers to arbitrary groups of peopleor everyoneon your mailing list.

Segmentation eliminates the guesswork

How do you determine which customer, or citizen group, best matches your offerings or programs? What if you had a way to avoid spending a lot of money and time trying to reach people and instead could more efficiently reach themand increase your return on investment?