This is to place on record our appreciation of the loyalty program software provided and managed by M/s IdentLogic Systems for the APL program of M/s ICICI Bank (AMRB division), a client of M/s
Direxions Marketing Solutions. M/s IdentLogic Systems helped the smooth launch of the programme, providing all the complex functionalities demanded of them.
M.S. Ashok
Chief Operating Officer, Direxions Marketing Solutions
Dated: 9 Mar. 2009
ICICI Bank - Rural Banking
This is to let you know that we appreciate the way you have developed and operated the PetroBonus Customer Loyalty Program software since its inception in September 1999. We are happy with the way
the software has delivered in handling large data loads of millions of transactions a month of our 2 million members as well as the flexibility with which on-going improvements in marketing
requirements & program structure is accommodated.
Regards
G. Krishnakumar
Senior Manager, Petrocard, Bharat Petroleum Corporation Ltd
Dated: 31 Jan. 2008
Bharat Petroleum
Re: Colgate Phir Dil Se & Rishte Customer Loyalty Program Software
From: Saikot Das To: S. Banerji Date: Fri, 30 Jan 2009
Hi Sanjay,
Thanks, It is a great experience to be associated with you.
I must say that the point statementing bit of PDS loyalty program was handled well. Handling 23,000 customers and generating accurate monthly point statement is not an easy job. You certainly have
a robust system in place to handle such jobs. And it is not just the system but also the team who is handling this project. They have always put in their best to ensure that point statements go out
accurate and go out on time.
Thanks for all the support
Regards
Saikot
Senior Product Manager, Colgate Palmolive (India) Ltd, Powai, Mumbai
Colgate Palmolive
Some customer references:
YourCLP: A CLP in minutes!
Using the iLCLP system as a base, we have developed the ready to use YourCLP package which provides for the immediate implementation of a CLP solution that should meet most requirements.
Multi country, multi language, multi locale, multi currency, multiple time zones with daylight saving operations are possible. Set up campaigns fine tuned to the day of week and/or the
time of day. Download transactions & member information - filtered by multiple selection crieria. Monitor CLP performance using tabular & graphical reports.
Solution components:
Benefits:
"The most comprehensively conceptualized loyalty system envisaged"
Customer Loyalty Program software, system solutions and managed operations
iLCLP is an immense CLP infrastructure where all possible functionality requirements have been desined & built into the system. Also, most common functionality is already operational enabling
immediate implementation.
We believe that this extreme & unique comprehensiveness empowers the fast implementation of a CLP tailored to your unique needs.
Very extensive parameterisation will help you build a precise CLP offering. Please refer to the Annexure on Parameterisation in the iLCLP Overview document which can be downloaded by clicking
the link below.
iLCLP: The Universal IdentLogic Systems Customer Loyalty Program
iLCLP: The Universal IdentLogic Systems Customer Loyalty Program
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