In-store Broadcasting and Sound Solutions

Captive Audience
Both local and international research continue to reaffirm that 87% of product purchase decisions are made in-store. With the cost of direct marketing becoming more and more expensive, the concept allows a highly effective communication and marketing tool.

Staff Communication
The broadcast of a Staff Show can allow communication directly with staff, promoting staff motivation and an enhanced sense of being an integral part of the team. Announcements to staff, such as reminders of tasks to be completed before start of business, can be scheduled to play before (or after) trading hours.

Promotional Campaigns
In order to allow advertisements to be tagged as part of a campaign and therefore moved or deleted when the campaign is over, this facility allows the addition and management of campaigns through the provision of the following information: Campaign Name, Campaign Start (Date & Time), Campaign End (Date & Time)

Audio commercials or promotions can be used to inform customers of events, product promotions, special offers, generic commercials, sale items, competitions, trading hours, etc. Adverts, stings, jingles, links and other unique content is generated by us from a brief, or by using almost any of your printed material. (example magazine, brochures) A 30 second advert no longer needs to be a big production and can be professionally created by us in co-operation with you or your agency. The service includes future recordings and updates utilizing professional voice artists and sound studio. The service includes the distribution and cost of transferring new information. This allows us to provide announcements recorded by professional, well known voice artists to the store, whatever the location.

Music, General Entertainment
Your stores would be provided with the music programming to suit their unique individual needs. The music programming allows for broadcasting, control and monitoring of music to suit each individual store requirements.

Music Benefits

Allows for music playlists according to the stores demographics or create uniformity in the music being played in your stores.

Music Content
Playlists and compilations are created from our database of thousands of song titles available for different music genres to suit different target markets. The supplied music repertoires will comprise no less than twenty hour hours of music which is compiled in to collections targeting a selected audience during trade and time of year (seasonal), with guidelines as provided by POPIA. The playlist diary will reflect this in the choice of background music.

ADworks will set out to create a brand image that would develop awareness around the store radio.  The branding and promotion of the stations identity would include the following:

Merits

Benefits

Impact and Benefits of In-Store Radio
Recent retail media and marketing research has revealed that:

Why  In-Store  Broadcasting

The broadcast provides a platform of thousands of shoppers per month. This presents the s to re with a vast audience which can be reached with promotional messages, and provides a value added, communication and entertainment medium.  

In todays highly competitive market, focus should increasingly be put on customer satisfaction by understanding your customers needs and creating an awareness of their importance to your business. In-store Radio informing a captive audience, creates a feeling of being in the right place, at the right time.  

With powerful central distribution capabilities, ADworks provides an integrated solution: whoever the client, whatever the location.  

Overview
ADworks is an audio communications company specializing in the development of broadcasting and scheduling software specific to clients needs. The ADworks software package provides a complete multimedia solution from production, distribution and fully scheduled flighting of music, content and commercials.

This is a very powerful facility allowing you total flexibility and manageability of your in store music and announcements in providing a affordable, entertainment, marketing and communication medium that will provide for branding, and a custom designed audio solution.  

Carefully programmed audio is a very powerful medium. It can alter peoples perceptions, improve their mood, induce impulse buys and build customer loyalty. The management and use of music in a retail environment is critical and more important as a medium to not only increase business, audio improves the shopping experience and ultimately improving sales. By implementing your own personalised in-store radio will assist in creating a warm, reliable and pleasant ambience

ADworks works in conjunction with your business to provide a customised audio service that delivers exceptional quality and service that enhances your brand and creates a unique audio solution and effective marketing platform to ensure positive results.

Making the Power of Sound Work for You

In-store Broadcasting and Sound Solutions

In-store Broadcasting and Sound Solutions
Making the Power of Sound Work for You