Customer relationship management software

CRM software automates many of the needs of Marketing and Sales as an order passes through the sales pipeline. CRM software provides a standard framework for pushing leads through a sales pipeline and managing it amongst many stakeholders in real time, in order to provide better customer relations and grow revenues by creating more sales, and losing fewer customers.

Customer relationship management software is comprised of both business management and automation of the front-office divisions of an organization. CRM software is essentially meant to address the needs of Marketing, Sales and Distribution, and Customer Service and Support divisions within an organization and to allow the three to share data on prospects, customers, partners, competitors and employees. The purpose of CRM software is to manage the customer through the entire life cycle, i.e. from prospect to qualified opportunity to order.

The truth is that many companies have difficulty understanding and connecting with their customers. Unacceptable return on marketing investment is potentially the biggest challenge organizations face as they strive to interact profitably with customers.

Who are your best customers? How much do you know about them? Do your marketing campaigns get the response you want? How quickly can you deliver them? Do you consistently reach your most valuable customers and attract new, valuable prospects?