Canon EOS-1Ds Mark III Digital SLR Cameras

"Picture Style" settings
With another great feature, Picture Style technology, photographers can recreate characteristics of their favorite films. Color, saturation, sharpness and contrast settings create noticeable variation in the saved image. In addition to six preset Picture Style settings (Standard, Portrait, Landscape, Neutral, Faithful and Monochrome), users can create three additional settings for their particular photographic style.

Picture Style settings are applied directly to JPEG images, giving tremendous flexibility to shooters who prefer the ease of JPEG files.  If RAW images are processed in Canon's Digital Photo Professional software (v. 3.2 or higher) or RAW Image Task software, the versatile Picture Style settings can be modified or completely changed in the computer, without affecting the original file.

Image-Processing Sequence Diagram

Advanced 14-bit A/D Conversion
Whereas most other digital cameras use 12-bit A/D (analog-to-digital) converters, the EOS-1Ds Mark III employs superior 14-bit per channel converters to process the output of the imaging sensor. In each color channel, this means there are 16,384 distinct brightness steps from the darkest to brightest tone (vs. 4,096 previously). This ensures smoother tonal transitions and more natural gradations. RAW images are recorded at the full 14 bit, and once processed will preserve the entire range of tones when opened in Photoshop's 16-bit color space.

Activated via a Custom Function on the EOS-1Ds Mark III, the unique Highlight Tone Priority feature takes full advantage of the camera's 14-bit per channel digital conversion to provide smoother gradations from the grays to the highlights and preserve greater detail in image highlight areas a perennial problem for digital photographers, especially those who work in bright sunlight or contrasty studio lighting. Highlight Tone Priority expands the available range of capture in the highlights, yet it exacts no penalties in either shadow detail or other aspects of image capture.

21.1 Megapixel Full-Frame CMOS Sensor

* Standard output sensitivity. Recommended exposure index.

Superb image quality: entirely new 21.1 Megapixel Full-Frame Canon CMOS Sensor, Highlight Tone Priority, and 14-bit A/D conversions for outstanding color tones.

an engineering tour de force which, true to the EOS-1 legacy, redefines the state of the art in no uncertain terms.