70% of the retailers surveyed chose billboards with motion over static billboards, and gave
And...of those recalling the motion billboard, 80% remembered the specific brands being promoted.
A Product Acceptance and Research Inc. study concluded 43% of respondents recalled seeing a static billboard and 94% recalled the motion billboard.
As stated by an independent author, Steve Royster, per the POPAI Motion Billboard Research study conducted, "when in-store billboards and advertising are both used, the increase in purchase rate shows significant sales gains." This is especially important when such a high percentage of purchases are unplanned.
Our scrolling motion billboards offer your the frequency and reach your need to build product recognition and recall. Studies have proven that motion has long been known as an effective
attention-getter in billboards. And knowing this, retailers give preferential placement to motion billboards because they of the proven increases in sales that our scrolling motion billboards
deliver.
In addition to contributing to the consumers overall product recall, our scrolling motion billboards offer you the opportunity to reach consumers with your marketing message when they are in a
store ready to buy.
Our scrolling motion billboards offer your the frequency and reach your need to build product recognition and recall. |
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