Product:
-----------
Fruto Jam
Product Description:
----------------------------
Fruit Jams (jelly) and marmalade
What We Did:
-------------------
Almost all marketing for existing products in this category was 'same' and there was no clear differentiation by any existing product. First-world jam products usually contain fruity-bits making
the jam less spreadable.
Our research indicated the market wanted a product that would spread smoothly like butter, have a fruity taste and was sweet.
Fruto was launched with TV advertising.
Results:
-----------
Fruto very quickly gained market share and is among the top performers in this category.
What Do You Get When You Buy Fruto Jams
--------------------------------------------------------
We can supply you with TV commercials, point of sale materials, merchandising strategies and marketing strategies which have resulted in Fruto being a major brand.
Product:
-----------
Fruto Jam
Product Description:
----------------------------
Fruit Jams (
Model Number: | Fruto |
Brand Name: | Fruto |
Taste: | Sweet |
Type: | Marmalade |
Category: | Jam |
Category:Milk Vitamin Fortified Instant Non-fat Dry Milk ...
Come From Plainview Milk Products Cooperative