Vitamin Fortified Jam

Product:
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Fruto Jam

Product Description:
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Fruit Jams (jelly) and marmalade

What We Did:
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Almost all marketing for existing products in this category was 'same' and there was no clear differentiation by any existing product. First-world jam products usually contain fruity-bits making the jam less spreadable.

Our research indicated the market wanted a product that would spread smoothly like butter, have a fruity taste and was sweet.

Fruto was launched with TV advertising.

Results:
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Fruto very quickly gained market share and is among the top performers in this category.

What Do You Get When You Buy Fruto Jams
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We can supply you with TV commercials, point of sale materials, merchandising strategies and marketing strategies which have resulted in Fruto being a major brand.

Product:
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Fruto Jam
Product Description:
----------------------------
Fruit Jams (

  • Model Number:Fruto
  • Brand Name:Fruto
  • Taste:Sweet
  • Type:Marmalade
  • Category:Jam
  • Country:Australia
  • telephone:61-2-96386555
Model Number: Fruto
Brand Name: Fruto
Taste: Sweet
Type: Marmalade
Category: Jam
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Vitamin Fortified Instant Non-fat Dry Milk

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