Food & Beverage

Auric Pacific Group Limited (APGL) provides its marketing and distribution services via Auric Pacific Marketing Pte Ltd in Singapore and Auric Chun Yip Sdn Bhd in Malaysia. We have a team of experienced and dynamic sales and marketing professionals who are skilled in planning and implementing effective marketing strategies to meet our business partners' objectives. Our strong customer relationships across a spectrum of market channels make us a partner of choice for brand owners and customers alike. In addition to our strength in the retail segment as a result of a strong mix of category leaders, we have also extended our reach to Food Service, Convenience and Traditional Trade segments to provide a comprehensive and extensive route-to-market solution for our business partners.The sales and marketing teams in both markets are supported by an effective team of supply chain professionals, and we are one of the few leading cold chain management players in both markets. The seamless access to real time information available from an integrated information system infrastructure allows us to provide timely and accurate analysis of the market, and enables us to develop effective and efficient marketing strategies to respond to fast changing market dynamics.For more information on promotions and new product launches, download a copy of our Bon Vivant e-newsletter:

Food & Beverage