Fruta Drink

Fruta retailers include Bestways in the UK.

Frutais sold in the major supermarkets in Trinidad, Jamaica, Guyana, St.Lucia, Barbados, Suriname, Belize, Antigua, Bahamas, Grenada, St.Vincent, Dominica, St. Kitts and UK.

International Distribution

Frutahas also been involved in community based events such as savannahcricket and squash and continues to look for opportunities forinvolvement in the development of sports and sports persons

Most recently, Fruta sponsored Stern John, a UK based professional football player - Birmingham City Striker.

The Fruta brand hasbeen associated with outstanding sporting personalities - those whohave attained world recognition as the best in their sportingdisciplines. Fruta has appeared with Ato Boldon, Olympic silver medallist and world class athlete over the last four years, and for the last two years, Fruta has sponsored Courtney Walsh, the current world record holder for the most test wickets taken by a single individual.

THE FRUTA COMMUNITY:

So if you wantto maintain that healthy lifestyle and at the same time enjoy a greathealthy drink, try our new Diet Fruta. Remember, a healthy body makes ahealthy mind.

Inkeeping with its image of a healthy innovative brand, Fruta haslaunched its newest range of premium products in September 2005. Therange is the new and exciting Diet Fruta, which is the first locallymade Diet drink. In todays fast-paced world, consumers are constantlyseeking ways to stay healthy, and at the same time cut back on caloriesand carbs. Diet Fruta is the perfect solution. With only 30 caloriesand 6g of carbs in Diet Orange-Carrot, and 40 calories and 10g of Carbsin Diet Fruta Fruit Punch, we have found a way to keep you slim andhealthy, without compromising the great Fruta taste! Diet Fruta issweetened using Splenda a NO calorie sweetner that containssucralose. The good thing is that Splenda is made from sugar and thereis NO unpleasant aftertaste. Due to its low sugar content, everyone,including Diabetics, can enjoy Diet Fruta.

Diet FRUTA:

The Fruta brand is a non-carbonatedbrand of fruit juices that offers consumers a unique proposition. It isthe most natural tasting fruit juice available in a can and it contains100% vitamin C, natural pulp (Orange), Vitamins A, C & E andantioxidants (Orange Carrot). Each blend is specifically formulated toappeal to the target consumers' taste in mind. This has been one of themajor factors that have lead to the success of the brand.

Ifyou interested in a healthy, all natural exotic blend of tropicalfruits that scream refreshment and pleasure when it hits the back ofyour mouth then you are a Fruta drinker. Young or old, male or femaleFruta is good for you.

The most recent additions to the Fruta blends arePassion Orange Carrot, an exciting and delicious blend, which wasintroduced in October 2005. Followed by Grape in December 2005 and ourlatest flavour launched in February 2006 - Cranberry.

The next addition to the can range is the thick and rich blend of mango andpassion fruit. In keeping with the rich exotic blend, cranberryraspberry drink was introduced into the market in a 16 ounce glassbottle.

Exotic, fun, hip, healthy goodness.

Withthe introduction of these flavours the brand took on a differentpersonality, it became associated with the following words:

"Make sure you don't run out of stock of Guava Pineapple"
"Just make sure my supermarket has stock"
"Give me a guava pineapple"

In2001, consumers experiences a revelation in fruit juices with theintroduction of Guava Pineapple, the supermarkets and shops couldhardly keep stock on it's shelves. Consumers went crazy and these aresome of their comments to this day:

Theaddition of these teasing flavours gave the brand the broad appeal thatmade it a favourite with consumers through the world. This demand forFruta was the genesis for the launch of other more exotic flavours,which teased the pallet even further. In May of 2000, who would havethought that Orange and Carrot juices with its vitamins A, C & Eand antioxidants would combine so well to provide an attractive,refreshing and healthy blend to take the market by storm. Fruta OrangeCarrot was born and instantly became a favourite with consumers.

The first of these exoticCaribbean flavours was Orange, which quickly became known for it's highquality and bursts of Orange flavour as it touched the pallet. Duringthe mid nineties, the brand experienced phenomenal growth as the juicemarket developed and in May of 1999, three new flavours were added tothe brand portfolio. These flavours were Fruit Punch, Apple and Grape.

In1983 the world was introduced to an exotic blend of juicy Caribbeanfruits concealed in aluminum can and sold under the brand name FRUTA.This was the first use of the technology of placing fruit juices inaluminum cans in the world.

FRUTA -THE BRAND:
A Fruta a day...

An exotic blend of juicy Caribbean fruits available in Fruit Punch, Apple and Grape