ice creams: Heartbrand

Our carelines around the world can help answer your queries.

2005 saw us reducing fat across major Heartbrand ice creams in Europe, including Carte d'Or, Solero and kids' ranges. We're now looking at other brands, including those in Asia. Find out more about our Nutrition Enhancement Programme.

Our ice cream also offers delicious choice for special dietary needs including lactose-free options, soy ice cream and ice cream for diabetics. In the US, we've also launched new Light and No Sugar Added ice-cream and novelty products, using our proprietary 'cold extrusion technology'. This technology enables us to 'double churn' our ice-cream to deliver a higher quality, creamy textured ice-cream that is lower in fat.

Launched in 1989, Magnum was the first ice cream on a stick especially for adults. Today, Magnum is one of the world's leading impulse ice cream brands, selling around 1 billion units a year. Recent successes include Magnum Intense, Magnum 7 Sins, and Magnum Moments.

Some ice creams are best as an occasional indulgence, but others can be a regular treat, and eaten sensibly, ice cream can be part of a healthy balanced diet. Heartbrand is developing products that are lower in fat, sugar-free, lactose-free, as well as low-carb options and those with more nutritional 'goodies' like calcium and fruit. For example:

Few foods are guaranteed to put a smile on people's faces like ice cream. But while ice cream should always be fun, we've an ever-growing range of lower fat, lower sugar products. Heartbrand now provides lighter versions for those watching the calories and smaller sizes for smaller appetites, as well old favourites there's something for everyone.

Heartbrand ice creams bring a taste of the summer to any day.