Ice cream

Its a combination of Plain Ice Cream and Chocolate Coated with Rich Cream, Chocolate Chips and Roasted Kaju. 

Novelty Ice Cream with combination of two varieties coated with Rich Cream Fry Kaju and Red Tutti Fruity. 

A rippled ice cream in a special sundae cup topped with sauce & nuts A rippled ice cream in a special sundae cup topped with sauce & nuts A rippled ice cream in a special sundae cup topped with sauce & nuts 

In a new easy to handle pack a combination of 3 flavors-Banana real Mango Butter Scotch enriched with Almost topped with cream & cashew. In a new easy to handle pack a combination of 3 flavors-Banana real Mango Butter Scotch enriched with Almost topped with cream & cashew. In a new easy to handle pack a combination of 3 flavors-Banana real Mango Butter Scotch enriched with Almost topped with cream & cashew. 

A Slice of vanilla icecream sandwiched between 2 crispy chocolaty biscuits, an irresistible treat..... A Slice of vanilla ice cream sandwiched between 2 crispy chocolaty biscuits, an irresistible treat..... A Slice of vanilla ice cream sandwiched between 2 crispy chocolaty biscuits, an irresistible treat..... A Slice of vanilla ice cream sandwiched between 2 crispy chocolaty biscuits, an irresistible treat.....  

Ice Cream in Ball shape contains Chocolate Coating outer Layer. 

The market is totally dominated by Vanilla, Strawberry and chocolate, which together account for more than 70% of the market followed by butterscotch and other fruit flavors.

Types
Indian Ice Cream market can be segmented in three different ways, namely on the basis of flavors; on the basis of stock keeping units / packaging and on the basis of consumer segments. On the basis of flavors the market today has a number of flavors like vanilla, strawberry, chocolate, mango, butterscotch a number of fruit flavors, dry fruit flavors traditional flavors like Kesar- Pista, Kaju- Draksh etc.

Growth promotional activities
The Indian government adopted the policy of liberalization regarding the ice cream industry also and it is since then that this sector has shown an annual growth ranging from 15- 20% per annum for last 1- 2 year. Presently in 1999- 00 it is estimated at worth of Rs15- 16bn. This growth rate is expected to continue for another next 2- 3 years because of lower base.

Production area
In rural areas, kulfis / ice creams made by small / cottage industry are popular. The market for organized sector is restricted to large metropolitan cities. In small towns and villages, there are thousands of small players who produce ice- creams / kulfis in their home backyard and cater to the local market. Almost 40% of the ice creams sold in the country are consumed in the western region with Mumbai being the main market, followed by 30% in the north and 20% in the south.

Introduction
The ice cream market growth picked up after de-reservation of the sector in 1997. Of the total