Julian C B Reed
Founder and CEO
I discovered my passion
for crackers when I made
my first box when 13 years
old. Even then I knew that
for the company to succeed
I needed to offer the best
product possible. We still
make all our crackers
carefully by hand
maintaining the 160 year
old tradition of crackers. To
earn a place on your table
each season we only use
the finest papers from
around the world, original
and useful gifts inside - oh,
and of course, the corniest
jokes we can find ! It is a
long time since I was 13 but
the passion for crackers has
never changed."
the best
product possible. We still
make all our crackers
carefully by hand