SAUSAGES--Longaniza Hamonada

More than four decades of dedication to its vision of becoming a premier company in the food processing industry of Cebu and diligence in fulfilling its mission of providing quality yet popularly-priced products have made King's Quality Foods (KQF) today as one of the most reputable names in Cebu's vibrant food processing industry. Established by its founder, Mr. Juanito I. King, in October of 1957, it started its very modest operations with just five personnel initially producing semi-processed Chinese-style Smoked Hams for delivery to King Sue Ham & Sausages Co., a very well-known meat processor based in Manila.

      This intensive drive into diversification and modernization was ably supervised by Mr. Rolando Toribio, a very reputable meat processing technician and consultant of international stature. KQF gained recognition and various awards from the City Government of Cebu, the City Health Department, and the Cebu Medical Society. The company also gained membership into such prestigious associations as the Association of Food Industries Region VII, the Philippine Association of Meat Processors, and the Philippine Article Numbering Council.