tea-based drinks : Lipton

Leaf tea remains a favourite in many markets and Lipton is making it tastier and easier to make with innovations including Lipton Pyramid tea bags that give the leaves more room to move and Lipton Cold Brew tea bags that allow iced tea to be freshly brewed in cold water in just five minutes. Lipton has also recently entered the green tea market, launching both leaf and ready-to-drink varieties.

Lipton is growing fastest in ready-to-drink teas including the international Lipton Ice Tea range, the Lipton Brisk range in North America and a range of Lipton ready-to-drink teas in Asia which can be served hot or cold. Other recent flavour innovations cater to changing and adventurous tastes, for example green teas and the Lipton Fusion blends of iced tea and exotic fruit juice varieties.

As well as enabling consumers to drink better and live better, Lipton is also good for the environment. Sustainable farming practices, both within our own and third party tea estates, is vital for our future. We are on a journey towards sourcing all the tea for our tea bags from Rainforest Alliance Certified farms by 2015. Certification involves good conservation practices and fair wages. And in another example of the many environmental and ethical measures being taken, the 'Trees 2000' programme in Kenyasees Lipton planting 40 000 indigenous trees every year to curb deforestation. 

Lipton is one of the world's great refreshment brands, making a big splash in the global beverages market with tea-based drinks.