Sell brand creating road of zhejiang qinanzi hardware company @China (Mainland)

Zhejiang Qinanzi Hardware Company is one of the biggest middle and top grade kitchen knives manufacture in Asia. During the 30 years’ development, Qinnanzi Hardware Company has begun their road of transformation and upgrading. It is known that Qinanzi Company will take part in the 13th China (Guangdong) International Hospitality Supplies Fair in September, 2015, in the China Import and Export Fair Complex whereby to expand mainland market and improve the brand image.

Transformation and creation is a crucial step

The company began with OEM, nowadays, 50% of kitchen knives are made by Qinanzi in Europe. Since it came to China, the company was developing faster and faster. At that time, the profit of company mainly came from OEM, and technology relay on Europe market.

Create own brand is a successful step

OEM is the mode of Taiwan economy, Qinanzi GM Jian Dongyuan made uo his mind to create his own brand at that time. He said that OEM is not a longtime developing mode, is it not good for expanding of the company.

Post by elaine chen    Business Services    @2014-12-04 00:41:02